Although the glitz and glamour of the event is inevitable, Lexus has once again been confirmed as the Official Car of the Venice International Film Festival for the eighth consecutive year.
“It is the oldest film festival in the world that renews itself while maintaining its uniqueness, and it has the predictive power to capture the present and shed light on the future,” commented the president of the Venice Biennale. Pietrangelo Buttafuoco In the presentation81st Venice Film Festivalwhich will be held at the Lido from August 28 to September 7.
A major international event capable of attracting the world’s attention to it and to the beach city. Among the stars, celebrities and new talents, and among the artistic films inside and outside the competition, there is also another certainty: For the eighth year in a row Lexus will be the official car. From the event.
a Connection Which has deep roots. What unites the two realities is a complex of shared values Between Lexus and the seventh art.
Quality, craftsmanship and technologyJust as cinema is in fact an art that combines emotion, technology and creativity in an expression of pure style, so is the car in the pioneering and innovative vision that has always distinguished the Lexus brand.
Through the streets of the Lido to the red carpet
They will travel through the streets of Venice’s Lido this year. 35 cars electrifiedOn board are VIPs, celebrities and well-known figures.
Among the models are also new LBX Hybrid, NX Plug-in Hybrid, RX Hybrid Turbo, and RZ Full Electric. They are not just means of transportation, but works of art in motion, capable of conveying unique emotions… just like the films that will be shown in Venice.
New idea for Lexus mobility
The Lexus EV lineup represents the brand’s present and the pinnacle of Lexus innovation. But the New this yearThe undisputed protagonist of this edition of the festival will not be the car, but new Lexus’ vision for future mobility.
Increasingly sustainable mobilitywhich the brand also intends to communicate through the installation.
LF-ZC Concept Car
it will be Model car assembly LF-ZC (Lexus’s future zero-emission catalyst) to talk about Lexus’ new mobility idea.
The LF-ZC is an emblem of Lexus’ desire to embrace the future right now. On the one hand, to propose environmentally friendly solutions that can maximize the potential offered by electricity. On the other hand, to elevate the driver and passenger experience to new heights.
“The concept car is not just a vehicle, but a statement of how we see the future: stylish, sustainable and innovative. The Venice Film Festival is the perfect place to share this vision.” Paolo Moroni, Lexus Italy Manager.
As in an arthouse movie
Like watching an art house movie, you’re in a Lexus. When the lights go down in the theater and the movie starts, you step into another world. And that’s how it is in a Lexus: you close the doors, start the engine, and the experience begins.
Lexus excites drivers and passengers with its design. innovative spirit And LeaderOr; there cleverness And the Attention to every detailBut what always made the difference was above all the attention we paid. person centrality.
All that remains is to wait for the official start of the event on August 28. And let the show begin: on stage, on the red carpet, and in a Lexus.
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