Football now has a global nature: from sport to commerce to media. Neither Ferguson nor Wenger can manage everything
Image Manchester (England) 04/22/2013 – Premier League / Manchester United – Aston Villa / Image Image / Image Sport Pictured: Alex Ferguson only in Italy
“The era of coaches and managers is over. Or he will die. certainly In the Premier League that it. Next season, Liverpool will replace its coach Jurgen Klopp with its first coach, Arne Slott, and Julen Lopetegui will replace David Moyes at West Ham United.“The same thing could happen if Erik ten Hag leaves Manchester United. This is the assessment of the Telegraph newspaper, which wrote in a few words that the character of Ferguson’s coach, so to speak, has come to an end.
Only Guardiola, Arteta and Everton’s Deitch and perhaps the coaches and managers of Ipswich, Leicester and Leeds, the three newly promoted, remain in the Premier League. What is meant by a manager coach?
“It’s a very British phenomenon. In Germany they call them “coaches”. The rest of Europe calls them coaches. Only in this country do we have a tradition of calling them managers – until recently – they ran football teams from top to bottom, they were the leader, the spokesman, the person on the sidelines trying to win games.“.
Anyone who still believes in the coach should look to Chelsea
Those who still hope for a coach should carefully analyze Pochettino’s position: “Chelsea have made a complete mess. Their structure, with two sporting directors, and with Todd Bohle and Behdad Eghbali both in charge, is completely wrong and it is no surprise that Pochettino has become frustrated.“.
“Pochettino is a manager/coach who yearns to be a ‘manager’ and the responsibilities that come with that role. This is one of the reasons why many foreign coaches love working in England: because they believe their influence will be greater than on the continent. But this does not mean that this is true, and there is no doubt that the situation is changing“.
Advantages of having sports directors
There is always the other side of the coin. For one company that executes the model poorly, there is another company that thrives with the same model. Even more than one. “City and Arsenal have coaches whose role goes beyond that of a first-team coach working on the training pitches with the players“.
However, why do so many clubs choose the alternative model? The coach is the coach and management takes care of other aspects.
“All Premier League clubs now have a general manager, sporting director or technical director, and sometimes all three. The size of clubs these days is that it is almost impossible to have a Sir Alex Ferguson or an Arsene Wenger who seems – and wants – to run everything. The global nature of football and the demands – from sport, to business, to media – are simply too great“.
The downside of this model is that the coach is the primary scapegoat. Like Pochettino in short. “The best-run clubs are tailor-made. They organize themselves the way they want, with sporting directors ensuring continuity, long-term planning and making sure things stay on track.“.
“Alcohol enthusiast. Twitter ninja. Tv lover. Falls down a lot. Hipster-friendly coffee geek.”
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