Sky launches a new free service for cinema customers

The multi-year partnership signed at the European level between Sky Group and Paramount linked to the distribution of Paramount + also takes off in Italy. From today’s app Paramount + Access to Sky Glass and Sky Q. All subscribers A Sky CinemaAdditionally, they can join a dedicated offer to access the entire Paramount+ catalog at no additional cost to their Sky subscription.

Paramount’s streaming service then arrives on Sky with over 8000 hours of entertainment, hit movies and premieres, original and exclusive productions, a rich offering of TV series and the best kids’ animations. Among the newer titles available on the Paramount+ series such as Star Trek – Strange New Worlds, The First Lady, Mayor of Kingstown and The Offer, films such as Scream, Clifford – The Big Red Dog, Jackass Forever and original Italian productions such as Cersio and Fourteen Days. The service also offers a wide range of great classics, popular titles, and timeless movies like Mission Impossible, Grease, and The Godfather.

Thanks to this partnership, Sky is making available to its Sky Cinema subscribers a dedicated offer to enjoy the Paramount+ service at no additional cost with its exclusive original content, blockbuster movies and its popular series. Paramount+ can therefore extend the reach of its streaming service to a quality-conscious audience such as pay-TV. The app’s access to Sky Glass and Sky Q complements the offering of major streaming services, all available in one place.

Andrea DoilioCEO of Sky Italia, comments: «We are very pleased to start the European agreement with Paramount in Italy as well, which strengthens the cooperation between the two groups in our country and once again confirms Sky as a partner of excellence for the best players in the market. With the arrival of the Paramount+ app, the viewing experience is further improved: in Sky Q, our content aggregation and the best streaming apps are even richer; And on Sky Glass, Sky’s first innovative TV, it will be possible to enjoy more complete integration, in the name of simplicity. Sky Cinema customers will also have free access to more movies, original and exclusive productions, and more, another great news for our subscribers.“.

“Sky has been our partner in Italy for many years now, and they too can’t fail to launch Paramount+, our streaming service that brings content to everyone. Indeed, the Italian public will have at their disposal a huge offer of original works and not only of unprecedented high quality: from great cinema to series, and from animation to documentaries and reality shows. A passion for cinema and entertainment and a desire to foster local and international talent – such as Elodie, Greta Scarano, Verdone, international stars of the caliber of Benigni and Silvester Stallone – are the values ​​we share with Sky that have made this distribution agreement strong.» hangs Jaime Ondarzaand EVP & South EMEA Hub Leader, Head of Broadcasting for Southern Europe, Latin America, Middle East and Africa, Paramount.

“We are pleased to be able to count on such an important partner in accelerating our ambitions in the broadcast sector, supporting, on the other hand, Sky’s goals of delivering high-quality content to the audience and flexibility of use.Added again. Starting today, all Sky Cinema customers can easily subscribe to their allotted offer to access Paramount+ at no additional cost to their Sky subscription.

For Sky Cinema customers with My Sky, in addition to finding a selection of Paramount + content in the on-demand catalog, it will be enough to go to the Do-it-yourself area in the Shows section for you to access the full service. Then, it will be necessary to create an account or link an existing Paramount+ account to the show in order to access the app not only from Sky Glass and Sky Q, but also from all other devices where the app is available.