Netflix: Basic plan with ads upgradable to 1080p with 2 simultaneous screens

– Click to enlarge –

The Basic plan with Netflix ads It will pass Resolution from 720p to 1080p. The announcement is completely official: the communication is included in the quarterly report for the first three months of 2023. Currently, the ad-supported Basic plan, introduced last year, is limited to 720p resolution. Switching to Full HD Scheduled this month: There is no detailed timetable, but the transition with Spain and Canada has already started (from April 18). There is also another innovation: the increase in resolution adds more Ability to use Netflix on 2 screens simultaneously.

However, nothing has been said for the basic plan, which gets 1 single video stream and is still stuck at 720p resolution, just like the ad-supported plan. The attention given to the program with ad insertions is not surprising: Netflix said it was satisfied with the response received, so it calculates overall average revenue per member (ARM), subscription and advertising revenue in the US. Project Standard. In practice, average revenue per subscriber is considered satisfactory.

– Click to enlarge –

The streaming giant then countered A difficult issue related to account sharing. In the first quarter of 2023, tariff sharing was launched in certain markets, including Canada, New Zealand, Spain and Portugal. As in Latin America, these experiments have already been underway for some time, with Netflix canceling some subscriptions, a clear sign that some users are not willing to pay a monthly fee without the possibility of sharing their account. However, the overall balance will be positive: in Canada, total subscribers, not just revenue, are now higher, with new subscriptions being activated and additional members being added (for a fee) to existing ones. With fee sharing.

Paid account sharing is coming worldwide in Q2 2023: Netflix originally intended to launch in the first 3 months of the year, but revised its plans, preferring a postponement, citing “sufficient opportunities for progress.” From this point of view, it is clear why improvements to the basic plan are starting from Canada and Spain, where money sharing is already active.

Source: Netflix