Panetton – Chronicle to win from Sykeb, Canada to Qatar

From Dante’s Panetton to whole food, with a mix of citrus fruits, to dark chocolate and apricots. Probably not everyone knows … Artisan Panetton – the undeniable king of our Christmas holidays – is worth 52% of the domestic market, but captures shares all over the world, from Canada to Qatar. This is the Sikeb Lab, dedicated to Christmas 2021, which draws attention to Panetton. And for over twenty years, the Exposition Laboratory of the Italian Exhibition Group at the CHICEP – Dolce World Expo (at the exhibition in Rimini from January 22 to 26) has been collecting trends for a product that will cover half of Christmas in Italy by 2020. 109 million worth of dessert market. “Panetton was able to spread the standard of our craft by migrating from the local Lombard culture to all parts of Italy, all over the world, from the world’s Lombard culture,” says top pastry chef Izino Masari. According to former pastry world champion Luigi Piagetto, “panetone with pistachio flour or caramel and giandua are the main products this Christmas”. Salvador de Risso, president of the Italian Master Pastry Chef Academy, produces 16 varieties of Panetto: “We ship them all over China and Canada”.

“The world has fallen in love with Panetton – explains Roberto Borotti, master baker and head of Richmond International in Presia – because it is rich and has a complex process starting from the Thai East”. Claudio Gatti, President of the Academy of Mother East and Panettone Masters: “There is a strong increase in demand for this dessert, even from abroad, in Europe, especially in France and Switzerland, but also in the Asian market: China, Hong Kong, Singapore. From small Italian artisans. A tendency to buy quality “. For Eugenio Moron, the world champion of ice cream at Chip 2020, it’s time for plenty of ingredients: “To top the Panetton, I recommend pistachio ice cream”.

In the Rimini laboratory of pastry chef Roberto Rinaldini of the Italian Pastry Masters Academy, the idea for a “literary” Christmas: “We have created a bonnet dedicated to Dante to mark the 700th anniversary of the supreme poet.” The first pastry queen in history, Sonia Balachi, offers delicious but healthy desserts. “This year’s Panetton is flavored with a mixture of whole flour and citrus fruits. The desserts can be customized with a variety of ice cream fillings and creamino glazes.”

Andrea Oliva