FIFA 23 becomes Juventus Sport’s video game partner: Vlahovic will be the ambassador, while Marchisio will join the roster of FUT Champions.
EA Sports and Juventus announce a new exclusive partnership, which will see the Bianconeri return to the FIFA franchise, starting with FIFA 23, on a multi-year basis. The agreement previously in place between eFootball, PES heir signed by Konami, and Juventus expired a few weeks ago, and this will allow Electronic Arts to bring the Allegri-trained team back to FIFA a few years after “Piemonte Calcio”. From FIFA 20, the old lady was actually replaced for a total of three copies by a fictional club, which could be based on real players and features but not on logos and on the Piedmont stadium, which Konami retains the rights to.
Vlahovic’s Ambassador, Marchisio “Hero FUT” –
Now that the three-year partnership between the Japanese team and Piedmontese has ended, Juventus will once again be fully integrated into FIFA, and this includes the official kits, crests and their stadium, the Allianz Stadium. The agreement calls for them to be back in all game modes, including Career, Online Seasons, and the billionaire’s FIFA Ultimate Team: this means you can expect Juventus-inspired footballers and in-game items to return to the FUT transfer market starting this year. FIFA 23 will be Juventus’ sports video game partner, and Dusan Vlahovic will be the gaming ambassador Torino legend Claudio Marchisio will join the FUT Champions squad.
FIFA 23 and Juventus, Comments –
“We are delighted to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, Vice President of Brand for EA Sports FIFA. “This massive club means so much to us and our fans and will allow EA Sports to continue to deliver the most authentic and holistic interactive football experiences possible in FIFA 23 and beyond.” “We are proud to be back with EA Sports,” said Giorgio Ricci, Juventus’ chief revenue officer. “Partnership with EA Sports goes on Beyond the traditional partnership concept, together in the joint venture of looking to the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle. We chose EA Sports to take it a step further because they are a partner who shares our vision and ambitions. We are pleased to go down this path with a brand that is distinguished by its originality, exclusivity and innovation, such as Juventus.”
Licensing battle
In FIFA 23, Juventus will include the real features of all his talents, which after a luxurious transfer campaign are certainly not few: in addition to Dusan Vlahovic and Federico Chiesa, already loved by the players, there will be (at least) Paul Pogba. Angel Di Maria. On the other hand, the hypothetical Juventus will lose, like the real captain, Giorgio Chiellini, who has just started his MLS experience wearing the Los Angeles shirt. stay in the italian league, Naples, Lazio, Rome and Atalanta eFootball will remain exclusive, and Milan, Monza and Inter have also recently signed very close agreements with Konami, which in many cases includes the game’s branding on training jerseys and the Japanese publisher in training centers.
What’s new in FIFA 23 –
The return of Juventus is not the only update coming to the upcoming FIFA. FIFA 23 will bring more realism and immersion than ever before thanks to HyperMotion2 technology, expected for next generation versions of the game. Cross-play will finally be available in 1v1 online matches, as well as the first women’s clubs from England and France, and two World Cup editions – men’s and women’s – will be added as free bonus content. FIFA 23 will be available for PS5, PS4 and Xbox Series X | S, Xbox One, Stadia, and PC, and it will be released on September 30th. Players who pre-ordered the Ultimate Edition – with Sam Kerr on the cover along with Kylian Mbappé – will be able to start playing early, starting September 27, along with receiving additional content and 4,600 FIFA Points.
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